Laplink Releases New Software to Prevent Internet Identity Theft and Data Loss

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Pioneer software provider Laplink, which has been providing PC utility software for over 23 years, has used its expertise to create PCdefense. Laplink?s leadership in providing secure file transfer, synchronization, migration, remote control, and other software has now prompted the company to address the dangers facing consumers and businesses alike due to current online PC security gaps.

PCdefense takes a new approach to protecting PC users and their computers. The product addresses deficiencies in conventional and popular security products that are leaving millions of Internet users vulnerable to privacy violations, identity theft, and catastrophic attack.

"As a long-time leader in PC connectivity, we have been well aware of the risks involved in connecting to the Internet," explained Thomas Koll, CEO. "We were concerned that conventional approaches to security were simply not adequately protecting people and their PCs. Every day there are new types of malware and crimeware emerging, and we recognized that a new and more effective approach was needed to stay ahead of cyber criminals."

By focusing on emerging threats, Laplink PCdefense addresses deficiencies found in many of the leading security solutions. For instance, unlike most products, PCdefense identifies rootkits, which have received broad media attention since rootkit technology was found in products from trusted companies such as Sony BMG and Symantec. Rootkits can leave PC users vulnerable to cyber criminals because they can hide viruses and spyware from conventional security software. These unauthorized programs can then work undetected, quietly transmitting sensitive data or destroying the user?s PC. Discoveries are continually being made which indicate that other legitimate software products may also contain security-compromising rootkits.

PCdefense also protects against keyloggers, a type of spyware that covertly records and transmits the user?s keystrokes to online criminals. This data is used to harvest passwords, credit card numbers, social security numbers, and other private information in order to steal a user?s identity and access their bank accounts and credit cards.

Another industry-first feature in PCdefense is its ?insurance solution??a disaster recovery function that helps PC users recover from complete hardware or software failure. PCdefense allows the user to restore all files, settings, and even programs after a catastrophic failure. Even if the user?s PC is lost or stolen, a new PC can be set up and all files, settings, and programs restored with just a few mouse clicks.

?As a connectivity leader, it?s in our best interests to make the Internet a safe place to work and play,? explained Emir Aboulhosn, VP Marketing Communications. ?There are many security providers that reduce the risk, but existing solutions still leave PC users far too vulnerable. We believe PCdefense will help to fill these gaps and make the Internet much safer to use.?

About Laplink Software Inc.

For nearly 30 years, Laplink has been the leader in providing software used for PC migration, remote access, file transfer, and synchronization. The privately-held company was founded in 1983 and is headquartered in Bellevue, Washington.

For more information about this release, please contact:

Laplink Software Press Contact
Andy Tolton
andy.tolton@laplink.com
+1-425-952-6023

Additional information and images can be found online at Laplink’s Media Center: http://www.laplink.com/media.